{"id":144,"date":"2021-10-18T08:15:03","date_gmt":"2021-10-18T08:15:03","guid":{"rendered":"https:\/\/www.julahaa.com\/blog\/?p=144"},"modified":"2024-10-23T12:54:22","modified_gmt":"2024-10-23T07:24:22","slug":"julahaa-changed-the-surat-textile-industry","status":"publish","type":"post","link":"https:\/\/www.julahaa.com\/blog\/index.php\/2021\/10\/18\/julahaa-changed-the-surat-textile-industry\/","title":{"rendered":"Julahaa’s Impact on Surat Textile Industry"},"content":{"rendered":"\n

Covid-19’s impact on India’s textile industry, especially the Surat textile industry<\/strong>, gave rise to a more conscious consumer. Owing to the lockdowns, consumers are now making conscious choices about their shopping habits. Because of this, the market saw a substantial change in consumer attitudes and shopping behaviour.\u00a0<\/p>\n\n\n\n

Preference towards locally-manufactured products, pre-evaluation of all purchases made, etc. is a consequence of the consumer making sustainable choices. This has now forced the brands to change their strategies; no more is the profit-only model sustainable, no more does the consumer blindly shop for goods based on advertisements.<\/p>\n\n\n\n

Textile Business In Pre-covid Era<\/h2>\n\n\n
\n
\"\"
Source: Patrika<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

\u2018Empty Endorsements\u2019<\/h3>\n\n\n\n

Fashion is a fickle friend. It changes faces, styles, trends in a blink of an eye and leaves the old behind. Formerly, during the pre-covid era, the brand that endorsed the most got the most sales. And so, many businesses started black-hat tricks to manipulate the market in their favour.<\/p>\n\n\n\n

Profit, the only motivation<\/h3>\n\n\n\n

Statistically speaking, almost all the top sarees brands in India<\/strong> collectively controlled over 55% of the saree market. For some of them to hold their dominance, their trade practices did not always favour ethicality.<\/p>\n\n\n\n

Lack of greater ambitions <\/h3>\n\n\n\n

Someone once said that ‘Money is a powerful motivator but not always the most useful.’ Lack of greater ambition behind the brand results in a lack of \u2018emotional connect\u2019 with the consumer which results in a soulless way of carrying out businesses.<\/p>\n\n\n\n

Poor Working Conditions<\/h3>\n\n\n\n

A few years ago, over 100 people tragically lost their lives to a fire in a Bangladeshi garment factory. The aftermath of the fire highlighted the terrible conditions of the industry across the South-Asian continent.<\/p>\n\n\n\n

Poorly lit & ventilated with cramped work environments in textile factories made the lives of workers uncomfortable & extremely unsafe. As a result, many workers ended up with ailments like chronic back pain, neck pain, shoulder pain and more. <\/p>\n\n\n\n

How did Julahaa change the landscape of the Surat textile industry?<\/h2>\n\n\n\n
\n