{"id":2738,"date":"2025-07-09T15:54:42","date_gmt":"2025-07-09T10:24:42","guid":{"rendered":"https:\/\/www.julahaa.com\/blog\/?p=2738"},"modified":"2025-07-09T15:54:46","modified_gmt":"2025-07-09T10:24:46","slug":"power-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.julahaa.com\/blog\/index.php\/2025\/07\/09\/power-of-influencer-marketing\/","title":{"rendered":"Power of Influencer Marketing for Sarees In 2025"},"content":{"rendered":"\n<p>If you are a saree reseller then it is impossible to ignore the <strong>power of influencer marketing for sarees in 2025<\/strong>. Especially in the world of ethnic and traditional wear,<a href=\"https:\/\/www.julahaa.com\/blog\/index.php\/2023\/05\/12\/the-role-of-sarees-in-the-age-of-social-media\/\"> social media<\/a> has transformed how customers discover, connect with, and shop for sarees. The brands that tap into this trend are leading the market today.<\/p>\n\n\n\n<p>In this blog, we\u2019ll explore why influencer marketing matters in 2025 and how Julahaa Sarees has leveraged it to dominate the traditional wear space with creativity, authenticity, and smart storytelling. Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Power of Influencer Marketing in 2025?<\/h2>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.julahaa.com\/blog\/wp-content\/uploads\/2025\/07\/ey-state-of-influencer-marketing-in-india-03-04-2024.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of ey-state-of-influencer-marketing-in-india-03-04-2024.\"><\/object><a id=\"wp-block-file--media-f2787e47-c142-4368-bde1-b16df73ffaab\" href=\"https:\/\/www.julahaa.com\/blog\/wp-content\/uploads\/2025\/07\/ey-state-of-influencer-marketing-in-india-03-04-2024.pdf\">ey-state-of-influencer-marketing-in-india-03-04-2024<\/a><a href=\"https:\/\/www.julahaa.com\/blog\/wp-content\/uploads\/2025\/07\/ey-state-of-influencer-marketing-in-india-03-04-2024.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-f2787e47-c142-4368-bde1-b16df73ffaab\">Download<\/a><\/div>\n\n\n\n<p>According to a study recently published by The Goat Agency &#8211; a leading global marketing agency &#8211; the influencer marketing industry already touched Rs. 3,600 crore last year.&nbsp;<\/p>\n\n\n\n<p>This year, it\u2019s expected to grow by 25%. For an industry that was launched less than three decades ago, that\u2019s a truly remarkable feat!<\/p>\n\n\n\n<p><em>\u201cWe are witness the evolution of influence from a marketing channel to a cultural force\u201d&nbsp;<\/em><\/p>\n\n\n\n<p>These are the words of Ashwin Padmanabhan, the COO of WPP Media\u2019s South Asian branch. The <strong>power of influencer marketing in 2025<\/strong> lies in how quickly it shapes opinions and buying choices.&nbsp;<\/p>\n\n\n\n<p>Especially in Indian fashion, it\u2019s rewriting the rules. And the numbers support this. From styling tutorials to festive lookbooks, influencer marketing in 2025 blends commerce with culture. That\u2019s the <strong>power of influencer marketing in 2025 <\/strong>&#8211; it\u2019s real, relatable, and regional. And it\u2019s here to stay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Are Saree Brands Embracing Digital Influence?<\/h2>\n\n\n\n<p>The <strong>power of influencer marketing in 2025<\/strong> has pushed saree brands to rethink how they connect with audiences. From catalogue pages to creator-led content &#8211; the change is everywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram Reels Over Traditional Catalogues<\/h3>\n\n\n\n<p>Saree launches that once relied on glossy brochures are now happening through short-form videos. Instagram Reels offer instant reach and trend potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube Saree Hauls and Tutorials<\/h3>\n\n\n\n<p>Fashion influencers now create wedding shopping hauls and draping tutorials in regional languages. It\u2019s authentic, relatable, and highly shareable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regional Voices Take the Spotlight<\/h3>\n\n\n\n<p>Creators from Tamil Nadu, Bengal, Gujarat, and Odisha are leading local saree conversations. Their native-language storytelling builds stronger audience trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Festive Challenges Go Viral<\/h3>\n\n\n\n<p>Seasonal styling trends like <em>#NineYardsNineStyles<\/em> or <em>#DrapeItWithMe<\/em> have now become viral saree moments during festivals like Navratri and Onam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rise of Micro and Nano Influencers<\/h3>\n\n\n\n<p>Creators with about 10K- 20K followers deliver higher engagement in niche saree segments. Their regional appeal outperforms bigger celebrity endorsements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Live-Stream Saree Shopping<\/h3>\n\n\n\n<p>Festive sales often feature live try-ons hosted by influencers. Viewers interact, ask questions, and shop instantly.<\/p>\n\n\n\n<p>At Julahaa Sarees, we\u2019ve embraced this shift with remarkable results. From CGI content to influencer reels, our campaigns have witnessed overwhelming engagement. Below, we\u2019ll break them down for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Julahaa\u2019s 366 Days x 366 Influencers Campaign<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C6_JA4nIHu7\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C6_JA4nIHu7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C6_JA4nIHu7\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by The Better India (@thebetterindia)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>When we speak about the power of<strong> influencer marketing in 2025<\/strong>, one campaign that truly set a benchmark was Julahaa Sarees\u2019 366 Days x 366 Influencers initiative.<\/p>\n\n\n\n<p>Conceptualised by Sonal Budhia, the founder of Julahaa and Tana Bana Sarees, this ambitious social media campaign turned saree storytelling into a living, breathing art form.<\/p>\n\n\n\n<p>Every day for an entire year, a new influencer stepped into a Julahaa saree &#8211; not just for photoshoots, but while living their lives.<\/p>\n\n\n\n<p>A dancer twirled in hers during rehearsals. A young woman living with disability embraced the drapes with all the grace. From Varanasi\u2019s ancient alleys to Surat\u2019s textile streets and Kolkata\u2019s bustling ghats, the campaign travelled across 24 Indian states.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cqp8cLHJbdr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cqp8cLHJbdr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cqp8cLHJbdr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Vinayana Khurana | Influencer with Cerebral Palsy (@vinayanakhuranacp)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Each post wasn\u2019t about perfection. It was about presence &#8211; sarees worn while painting canvases, feeding street dogs, visiting temples, and celebrating small wins with friends.<\/p>\n\n\n\n<p>At its heart, this initiative showed the true<strong> power of influencer marketing in 2025 <\/strong>&#8211; how ordinary, authentic moments create extraordinary brand stories.<\/p>\n\n\n\n<p>For Julahaa Sarees, this wasn\u2019t just marketing. It was a love letter to India\u2019s textile legacy, seen through 366 different lenses &#8211; an initiative that was also praised by The Better India.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Julahaa\u2019s CGI Saree Video: First-of-Its-Kind in the Industry<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C1Elrdot4V_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C1Elrdot4V_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C1Elrdot4V_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Julahaa Sarees (@julahaasarees)<\/a><\/p><\/div><\/blockquote><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>In December 2024, on the occasion of World Saree Day (December 21), Julahaa Sarees took social media by storm with a campaign no one saw coming. The brand released a jaw-dropping video that didn\u2019t just showcase a saree &#8211; it turned it into a cinematic moment.<\/p>\n\n\n\n<p>At the heart of this viral reel was a CGI spectacle: a colossal Paithani saree soaring across the sky, lifted by two helicopters. The saree\u2019s vibrant colours, shimmering borders, and intricate weave lit up the skyline, capturing the imagination of millions.<\/p>\n\n\n\n<p>And right below this floating masterpiece stood a massive billboard featuring Marathi actress Nehha Pendse, draped in a Paithani saree. Her elegant presence on the billboard lent authenticity and regional charm to the digital spectacle, strengthening Julahaa\u2019s connection with its audience.<\/p>\n\n\n\n<p>Within days, the video racked up 8 million+ views, 100,000 likes, and 28,000 shares across platforms. This wasn\u2019t just a marketing effort; it was a statement. A bold, beautiful fusion of tradition, technology, and storytelling.<\/p>\n\n\n\n<p>For the saree industry, it marked the arrival of <a href=\"https:\/\/www.julahaa.com\/blog\/index.php\/2024\/01\/03\/julahaa-cgi-ad-campaign\/\">CGI storytelling<\/a> in ethnic fashion marketing. And for Julahaa Sarees, it cemented their place as a brand unafraid to innovate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Julahaa\u2019s Eid Campaign with Neena Kulkarni<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#RishteBunteHainDilSeHi ft.NeenaKulkarni | Eid 2023 | Julahaa Sarees India&#039;s No.1 Ethnic Saree Brand\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/FLhm6CMUjTk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>On the eve of Eid last year, Julahaa Sarees delivered a heartfelt message wrapped in six yards of tradition and storytelling.<\/p>\n\n\n\n<p>The brand launched a touching video featuring veteran actress Neena Kulkarni, whose grace and warmth brought the story to life.<\/p>\n\n\n\n<p>The film followed a young nurse caring for a new mother and her baby in a hospital. While she devotedly spread kindness, she quietly carried the ache of missing Eid celebrations with her own family.&nbsp;<\/p>\n\n\n\n<p>Moved by her compassion, Neena Kulkarni &#8211; playing the baby\u2019s grandmother &#8211; invited the nurse to join their family gathering, reminding us all of what <a href=\"https:\/\/www.julahaa.com\/blog\/index.php\/2023\/05\/20\/eid-2023-our-viral-collab-with-neenakulkarni\/\">Eid<\/a> truly stands for: love, unity, and shared humanity.<\/p>\n\n\n\n<p>By placing Neena Kulkarni at the heart of the narrative, Julahaa Sarees tapped into the <strong>power of influencer marketing<\/strong> in the most authentic way.<\/p>\n\n\n\n<p>Her credibility, emotional presence, and cultural resonance elevated the campaign\u2019s reach and relatability. It wasn\u2019t a product plug; it was a meaningful story told through a trusted, familiar face.<\/p>\n\n\n\n<p>The video gained impressive traction across platforms, with audiences praising both its message and the understated elegance of the sarees featured.<\/p>\n\n\n\n<p>Once again, Julahaa Sarees demonstrated that influencer marketing isn\u2019t just about viral reels or celebrity names. It\u2019s about choosing voices that align with your brand\u2019s values and audiences\u2019 hearts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Other Saree Brands Can Learn from Julahaa\u2019s Strategy<\/h2>\n\n\n\n<p>If we\u2019ve learned anything from Julahaa Sarees\u2019 ad campaigns, it\u2019s that the <strong>power of influencer marketing in 2025 <\/strong>lies in smarter storytelling and meaningful connections.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what other saree brands can take away from their campaigns:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd16 Prioritise Cultural Storytelling Over Just Promotions<\/h3>\n\n\n\n<p>Julahaa\u2019s <strong>366 Influencers x 366 Days<\/strong> campaign proved that everyday moments connect better than staged catalogues. Sarees become more memorable when woven into real lives.<\/p>\n\n\n\n<p>Eid and World Saree Day campaigns weren\u2019t product pushes &#8211; they told human stories. That\u2019s what audiences remember and share.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd16 Blend Tradition with Technology<\/h3>\n\n\n\n<p>Our CGI Paithani saree video showed that <a href=\"https:\/\/thetgncompany.com\/blog\/latest-guide-to-digital-marketing-for-saree-brands-in-2025\/\">digital<\/a> innovation can amplify tradition. Saree brands should embrace CGI, AR try-ons, and creative tech-led experiences.<\/p>\n\n\n\n<p>This balance of heritage and modernity makes a brand future-ready while staying rooted in culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd16Collaborate with Influencers Who Represent Your Brand\u2019s Values<\/h3>\n\n\n\n<p>From Neena Kulkarni\u2019s heartfelt Eid ad film to regional micro-influencers in everyday reels, Julahaa Saree makes it a point to choose faces that truly resonate.<\/p>\n\n\n\n<p>Other saree brands should focus on authentic partnerships over high-follower counts. It builds trust, loyalty, and deeper regional appeal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Future of Influencer Marketing in Traditional Fashion Segments<\/h2>\n\n\n\n<p>The <strong>power of influencer marketing in 2025<\/strong> has already transformed how saree brands connect with audiences. But 2026 promises to take it even further.<\/p>\n\n\n\n<p>Here\u2019s what\u2019s on the horizon:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The rise of AI-generated saree influencers, offering brands consistent, cost-effective, and culturally tailored content.<\/li>\n\n\n\n<li>Virtual influencers will drive festive campaigns and product launches online.<\/li>\n\n\n\n<li>Saree collections will be named after creators, influencer-curated festive edits, and regional styling guides featuring local voices.<\/li>\n\n\n\n<li>Influencers will turn into brand IP partners instead of one-time endorsers.<\/li>\n\n\n\n<li>Campaigns will be built around folk <a href=\"https:\/\/thetgncompany.com\/blog\/5-tips-to-curate-the-perfect-festival-saree-collection-2025\/\">festivals<\/a>, temple visits, and traditional crafts that celebrate India\u2019s textile diversity.<\/li>\n\n\n\n<li>Brands will lean on influencers from small towns and native-language storytellers for authentic cultural narratives.<\/li>\n<\/ul>\n\n\n\n<p>In a nutshell, in 2026, influencer marketing will evolve into a community-first, culture-rich digital movement for traditional fashion brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQs): <em>Power of Influencer Marketing for Sarees In 2025<\/em><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>What was Julahaa\u2019s 366 influencers campaign about?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>It was a year-long campaign where 366 influencers showcased Julahaa sarees in their daily lives, celebrating <a href=\"https:\/\/www.julahaa.com\/blog\/index.php\/2023\/05\/11\/is-bollywood-slowly-destroying-indias-original-fashion-culture\/\">culture<\/a>, tradition, and personal stories across 24 Indian states.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Who is Sonal Budhia, and what role did she play?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Sonal Budhia is the founder of Julahaa and Tana Bana Sarees. She conceptualised the 366 Influencers campaign and drove Julahaa\u2019s influencer marketing strategy in 2025.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>How did Julahaa\u2019s CGI video impact the saree industry?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The CGI video, featuring a flying Paithani saree, set a new digital marketing standard for ethnic brands, blending technology, tradition, and visual storytelling in saree advertising.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Is influencer marketing effective for ethnic and traditional brands?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Yes. It helps these brands reach diverse audiences, build cultural relevance, and create authentic, relatable stories, especially through regional creators and micro-influencers.<\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>How can local saree shops use influencers?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Local shops can collaborate with micro and regional influencers for festive styling videos, store visits, and community events to boost reach and build local brand recall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discover more on our blog<\/h2>\n\n\n\n<p>If you loved reading about \u2018<em>Power of Influencer Marketing for Sarees In 2025<\/em>\u2018, there\u2019s more coming your way.<\/p>\n\n\n\n<p>\ud83d\udccd To explore Julahaa\u2019s world of sarees and tradition:<a href=\"https:\/\/www.julahaa.com\/\">&nbsp;www.julahaa.com<br><\/a>\ud83d\udcd6 Dive deeper into culture:<a href=\"https:\/\/www.julahaa.com\/blog\">&nbsp;www.julahaa.com\/blog<br><\/a>\ud83d\udcf7 Join our festive fam on Instagram:<a href=\"https:\/\/www.instagram.com\/julahaasarees\">&nbsp;@julahaasarees<\/a><\/p>\n\n\n\n<p>Suggested Readings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.julahaa.com\/blog\/index.php\/2025\/06\/14\/julahaa-mangala-gauri-2025-saree\/\"><em>Julahaa\u2019s Mangala Gauri 2025 Saree Collection: Why Maharashtra Retailers Must Stock Up<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.julahaa.com\/blog\/index.php\/2025\/06\/05\/mangala-gauri-2025-significance-sarees-and-stories\/\"><em>Mangala Gauri 2025: Significance, Sarees and Stories<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.julahaa.com\/blog\/index.php\/2024\/10\/25\/spiritual-benefits-of-wearing-a-saree\/\"><em>Spiritual Benefits Of Wearing A Saree<\/em><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you are a saree reseller then it is impossible to ignore the power of influencer marketing for sarees in 2025. 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