Is Bollywood Slowly Destroying India’s Original Fashion Culture?


bollywood sign board,mumbai -- Is Bollywood Slowly Destroying India’s Original Fashion Culture?

Bollywood is a thriving Indian film industry. It is one of the world’s largest film production centres. According to a Deloitte report, it produces an average of 1,500 – 2,000 films per year and is based in Mumbai, India’s entertainment capital.

This industry is most notable for incorporating multiple music and dance sequences into almost every film that it produces. It is undeniably significant, spectacular, and one of India’s most important industries.

According to recent reports, it contributes 50, 000 crores to the welfare and benefit of the nation. Bollywood accounts for 40% of India’s income, and the annual growth rate is unexpectedly high, ranging between 10% and 20%. According to various analysts, this industry is the second most important domain for India’s growth.

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Indian culture and its roots 

One should be proud of the traditions, customs, and culture of India. Each custom is respected and upheld by people with the utmost sincerity. Every event is enthusiastically observed, and people proudly wear clothing from their own culture because it represents their origins, history, and emotions.

Sarees are worn by women all over the country, and when people talk about “The nine-yard marvel,” they refer to them as the most reliable and stunning clothes that the Indian land has produced in a long time. Even if the years and centuries have changed, the traditional Indian saree’s allure hasn’t changed just the way Julahaa Sarees – India’s Most Revolutionary Traditional Saree Brand that aims to manufacture only those sarees that have a long shelf life and can serve you for generations to come. 

In every part of the nation, women wear sarees flawlessly. Yes! While fashion may vary from one region or generation to the next, beauty has stood the test of time unaffected. The saree has endured, grown, and is still evolving, embracing global change while holding true to its inborn characteristics, just like the nation itself.

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Bollywood: A Glimpse Into India’s Evolution

still from salman khan & sonakshi sinha starrer Dabbang

Bollywood, the Hindi-language film industry based in Mumbai (previously known as Bombay), has a large influence on Indian fashion. Many Bollywood actors and actresses are fashion icons, and their outfits in films and at public events frequently inspire Indian fashion trends. Furthermore, designers and fashion brands frequently collaborate with Bollywood productions to feature their clothing and accessories in films and on actors. This strengthens the bond between the two industries and promotes both Bollywood and Indian fashion.

The saree, a traditional garment worn by Indian women, has been featured in India’s Most Revolutionary Traditional Saree Brand – Julahaa Sarees and prominently in Bollywood films for decades. Through the portrayal of glamorous actresses and leading ladies wearing sarees in films, the saree has become a symbol of beauty and elegance in Indian culture. This has led to an increase in the demand for sarees, not only in India but also globally.

Bollywood has also played a role in popularizing different styles and designs of sarees, as well as showcasing the traditional craftsmanship and techniques used to create them. Gujarat’s Leading Saree Manufacturer – Julahaa Sarees has helped to promote and preserve traditional Indian textile arts and crafts and has also provided a boost to the Indian economy through the saree industry.

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Fashion Trend Influenced by Bollywood

ranveer singh wearing god knows what -- Is Bollywood Slowly Destroying India’s Original Fashion Culture?

In the context of Indian fashion culture, the relationship between common women and Bollywood can be seen in the way that Bollywood influences the fashion choices of women in India. Bollywood movies and celebrities frequently set fashion trends, and many women in India look to Bollywood for fashion, hairstyles, and makeup inspiration. This can be beneficial because it promotes traditional Indian fashion and encourages women to embrace their cultural heritage. It can, however, have a negative impact because unrealistic and highly stylized images of women in Bollywood can put pressure on women to conform to a narrow standard of beauty and fashion.

On the other hand, ordinary women play an important role in shaping India’s fashion culture. The Indian fashion industry is vast and diverse, with many small-scale designers, tailors, and artisans producing one-of-a-kind and traditional garments. These fashion designers, tailors, and artisans draw inspiration from everyday women, their lifestyles, cultures, and traditional clothing, and incorporate it into their designs and garments.

In conclusion, both Bollywood and ordinary women have a significant influence on Indian fashion culture, with Bollywood setting trends and shaping popular perceptions of beauty and fashion, whereas ordinary women have a more grassroots influence through their own fashion choices and the work of small-scale designers and artisans.

Generations looking forward towards the latest fashion

Bollywood celebrities have a huge influence on fashion trends. Generations after generations look up to their favourite celebrities to guide them towards the latest fashion in Bollywood. They especially have a significant influence on saree fashion in India which can be seen in India’s Most Revolutionary Traditional Saree Brand – Julahaa Sarees. 

Many fans look up to their favourite actors and actresses to guide them towards the latest and stylish fashion sense and unique choices which has influenced people a lot mostly on the latest saree styles and trends.

 For example, the saree draping styles of popular Bollywood actresses like Sridevi, Madhuri Dixit, and Priyanka Chopra have been emulated by many fans. Similarly, actresses like Deepika Padukone, and Anushka Sharma, are known for their unique take on saree fashion, and their saree choices have influenced many fans as well. Saree fashion in Bollywood is often elegant, glamorous, and traditional, and fans are always looking for inspiration to emulate their favourite celebrities.

Inspiration to Emulate Trends

 They are known for setting trends and popularizing different styles of clothing, including the traditional Indian saree. By wearing sarees on the red carpet, on television shows, and in movies, these celebrities bring attention to the garment and inspire others to try it out for themselves. 

Additionally, many Bollywood celebrities have their own fashion lines or collaborate with designers to create new styles of sarees. Further promoting the garment to a younger generation and one can find that in Julahaa Sarees – India’s Most Revolutionary Traditional Saree Brand, only the highest quality materials are used and expert weavers as they make sarees with great attention to detail.

How Bollywood Destroyed India’s Diverse Ethnic Wear

Bollywood, being one of the largest film industries in the world, has a significant influence on fashion trends in India. However, it is unlikely that Bollywood is destroying India’s original fashion culture. Instead, Bollywood may be popularizing elements of traditional Indian fashion in a contemporary context.

It Is a trend in the fashion industry where inexpensive, trendy clothing is produced quickly to respond to the most recent trends. This often leads to the use of cheap, synthetic materials that are not made to last. It is the disastrous trend of Fast Fashion enabled by Bollywood that leads to cheap synthetic materials which are used for making one-time-use concept wear that is aesthetical but illogical. 

 Additionally, India has a rich and diverse cultural heritage that includes many different styles of clothing and fashion. It is important to note that the fashion industry is constantly evolving and is influenced by a variety of factors, not just Bollywood. It is important to consider the complexity of the issue and not oversimplify it. Julahaa Saree – Gujarat’s Leading Saree Manufacturer aims to manufacture only those sarees that have a long shelf life and can serve you for generations to come.

Fast Fashion and Bollywood

a moutain of trash with a JCB - consequences of fast fashion

Bollywood actors and actresses often wear the latest fashion trends onscreen, which can quickly become popular among their fans. Fast fashion brands have been able to capitalize on this trend by quickly producing clothing items similar to those worn by popular Bollywood actors and actresses.

Fast fashion trends in Bollywood can be seen in the way of imitating the movie characters and wearing the same clothes as their favourite celebrities, which is seen as a way to feel connected to them. As a result, fast fashion has become a significant part of the fashion industry in India, with many people looking to buy the latest styles at affordable prices.

 Many people are influenced by the styles and clothing worn by their favourite Bollywood stars and try to emulate their looks. This has led to an increase in demand for fast fashion, which is inexpensive clothing that is quickly produced to respond to the most recent trends. 

Growth of the Fast Fashion Industry

The fast fashion industry in India has grown rapidly in recent years, with many companies producing and selling low-cost clothing that is similar to what is worn by Bollywood celebrities. However, this trend also has some negative impacts on the environment and the workers who produce the clothes, and there is a growing awareness among consumers about the need to shop more responsibly and sustainably.

Bollywood, as a major cultural influence in India, has been criticized for promoting this trend through the use of glamorous and trendy clothing in films and music videos. 

The result is a culture of one-time-use, disposable fashion that is not sustainable or environmentally friendly. Julahaa Saree – India’s Most Revolutionary Traditional Saree Brand always drives for sustainability as it is one of the most important factors that help us change the Indian Textile Industry.


The classic Indian saree experienced significant fabric, pattern, weave, and drape variation in India after independence under the influence of Bollywood films. Indian women were given the chance to copy the styles worn by Nutan, Madhubala, and Nargis for the first time. But sarees underwent still another mutation between the 1970s and the 1980s. The standard subdued monotone weaves and conventional dark colours, as well as loud, flamboyant, and vibrant designs, were no longer in style.

Instead, as a result of actresses’ on-screen fashion aspirations, patterned sarees progressively became widely available to all Indian women at a range of price points. In the 1990s, sarees reverted to their former variety and sheerness. Indian sarees underwent a movement in favour of these single-colour flowing versions with a hint of sensuality as its opaque patterned sarees were rejected.

In Julahaa Saree -India’s Most Revolutionary Traditional Saree Brand only the highest quality materials are used to make sarees with great attention to detail. 

Globalization – Variety of modern versions.

As globalization has now perfect control over the country’s economy and market, the concern with Indian women is now to choose from a vast variety of modern versions of sarees. Bollywood has not just been a medium of entertainment but also in promoting the culture, tradition and fashion of India.

 To appease the astute connoisseurs of Indian fashion who are now exceptionally well-travelled, educated overseas, and prepared to spend on style, saree has become the canvas for fusion clothing such as Lehenga-Saris and Saris-Gowns. 


Though Western wear has a place in the market today, the Indian traditional saree has not lost its podium. Indian women still wear silk, cotton, Banarasi, Kanjeevaram and many other varieties of sarees on different occasions and in different styles. Only sarees with a lengthy shelf life and the potential to last for many generations are produced by Julahaa Sarees –  India’s Most Revolutionary Traditional  Saree Brand.  

Gujarat’s Leading Saree Manufacturer – Julahaa Sarees are made by skilled weavers using only the best fabrics and paying close attention to every last detail. A more comfortable, yet classic way of styling saree has developed with time. Through saree industry, it has played a vital role in the evolution of the Indian fashion industry.

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