How Julahaa Supports India’s Weaving Community


In today’s blog, we will discover how your favourite saree brand, Julahaa supports India’s weaving community. We will also explore the measures Julahaa takes to ensure that their progress runs parallel to ours.

a photo of a hand working the handloom machinery
Topic - India's Weaving Community

When it comes to India’s textile industry, arguably its most neglected section turns out usually to be the weavers. It is ironic that an industry which depends on the weavers’ presence so much also overlooks their contributions entirely.

How Julahaa’s Supports India’s Weaving Community?

The Indian saree industry plays a vital role in significantly contributing to the growth and development of our country’s weavers.

On one hand, it boosts the domestic spinning industry and also raises competitiveness in the global apparel market. 

Julahaa Sarees, the fastest-growing saree brand in India, has successfully improved the Industry standard. How? By introducing targeted technological interventions & investing more in technologies that complement the labour force rather than replacing them.

Introduced The Art Of Weaving In Surat Through Banarasi Handlooms

Banarasi sarees are known for their handwoven motifs with rich colour palettes and deep textures.

a photo of a woman weaving on a handloom
Topic - India's Weaving Community

Banarasi handloom sarees are considered to be some of the most luxurious sarees in India. The sarees are typically made using silk or a silk-cotton blend and are adorned with a variety of decorative techniques.

By introducing Surat’s market to the magic of Banarasi looms, there was no going back. Its introduction revolutionised the weaving community as it paved the way for more requirements for weavers & local artisans.

Scaled The Growth Of Jacquard Machineries From 30 To Over 30000:

The fastest-growing saree brand in India, Julahaa, entered the Surat textile market, which not only increased demand for Jacquard machines but also introduced new technologies and innovations in the textile sector. Additionally, it increased the number of jobs and business options for locals.

These machines’ increased output led to a greater and more varied selection of products, which drew more buyers to the Surat Textile Market.

It was a significant breakthrough for the textile industry in Surat since it had many knock-on effects that included the growth of infrastructure and transportation options.

The Surat textile market’s expansion in the number of Jacquard machines from 30 to over 30,000 emphasises the major contribution that saree manufacturers made to the industry’s growth and development.

Creating Jobs Opportunities In Native Artisan Communities

 Weaving is a traditional skill and industry in India, and it’s important for it to continue to thrive and provide economic opportunities for the people in the state.

We, at Julahaa, created a significant number of job opportunities as we expanded our business across all major Indian states. This allowed us to generate loyal support from the local communities nearby.

a man working on a saree handloom
Topic - India's Weaving Community

The Indian textile and garment industry is one of the oldest and largest in the world. It plays an important role in the country’s economy, as it is a major source of employment, particularly in rural areas. The handloom sector alone employs over 44 million people in India, making it one of the largest decentralized rural employment-generating sectors.

The textile and garment industry has been hit hard by the pandemic and many small-scale industries have been struggling to survive yet Weaving companies, in particular, have created thousands of job opportunities and garnering support is indeed great news. The support of the local community is also important, as it can help to build a sustainable and resilient industry.

Along with the local community, Julahaa Saree will also continue to create jobs and contribute to the development of the state and the community.

Revolutionised Textile Industry By Uplifting Labour Conditions 

We are always taking practical steps to improve the conditions for our workers and create a more organized, safer and efficient work environment.

By developing a separate ecosystem of organized work patterns and creating a world-class work environment, we have improved the well-being of our labour force and increased productivity.

 It is important for companies to take the initiative to improve working conditions for their employees, and to ensure that their labour standards are up to mark. This can help to increase employee satisfaction, reduce turnover, and attract and retain skilled workers.

a photo of Julahaa's sales office in Surat
Topic - India's Weaving Community

There are various ways in which companies can improve working conditions, including providing fair wages and benefits, promoting work-life balance, and implementing health and safety measures. Additionally, companies can invest in training and development programs to help their employees acquire new skills and advance their careers.

Julahaa Saree Brand’s plans to have the organized work patterns and world-class work environment that was created might have helped to attract and retain skilled workers who are committed to quality and excellence. It could also be that the company has implemented labour-saving technologies, processes and or practices which can help improve efficiency and reduce costs.

Overall,  Julahaa Saree Brand is taking a proactive approach to improving working conditions for its labour force, and this is beneficial for the company, its employees, and its customers.

Connecting The Future Generations To Our Cultural Heritage 

a photo of Universal Textile Market building in Surat
Topic - India's Weaving Community

Julahaa Sarees works to modernize and revitalize the saree industry in Surat. 

Julahaa aims to use a corporate-like strategy, which likely includes elements such as market research, product development, branding, and marketing. By taking a more modern and professional approach to the saree industry, Julahaa is able to reach new customers and attract new talent to the industry.

One of the ways we achieve this is by creating designs that appeal to the younger generation and using modern marketing techniques to promote them.

As we say,  the goal is to connect all generations and attract next-gen working professionals.

Another way to achieve this is by providing training and professional development opportunities to help textile workers acquire the skills they need to succeed in a modern, competitive marketplace.


The success of the saree industry in India has also led to the growth of other sectors of the economy, such as transportation and logistics, as the demand for sarees has increased the need for the movement of raw materials and finished products.

Julahaa is trying to modernize the saree industry in Surat by adopting a more professional, corporate-like approach to business. By doing so, we hope to increase the appeal of the textile industry to a wider range of people, including younger generations and working professionals.

Overall, the saree industry has played a major role in the development of India’s weaving companies and the growth of the country’s economy.

5 thoughts on “How Julahaa Supports India’s Weaving Community

Leave a Reply

Your email address will not be published. Required fields are marked *