Power of Influencer Marketing for Sarees In 2025
Julahaa SareesIf you are a saree reseller then it is impossible to ignore the power of influencer marketing for sarees in 2025. Especially in the world of ethnic and traditional wear, social media has transformed how customers discover, connect with, and shop for sarees. The brands that tap into this trend are leading the market today.
In this blog, we’ll explore why influencer marketing matters in 2025 and how Julahaa Sarees has leveraged it to dominate the traditional wear space with creativity, authenticity, and smart storytelling. Let’s get started!
What is the Power of Influencer Marketing in 2025?
According to a study recently published by The Goat Agency – a leading global marketing agency – the influencer marketing industry already touched Rs. 3,600 crore last year.
This year, it’s expected to grow by 25%. For an industry that was launched less than three decades ago, that’s a truly remarkable feat!
“We are witness the evolution of influence from a marketing channel to a cultural force”
These are the words of Ashwin Padmanabhan, the COO of WPP Media’s South Asian branch. The power of influencer marketing in 2025 lies in how quickly it shapes opinions and buying choices.
Especially in Indian fashion, it’s rewriting the rules. And the numbers support this. From styling tutorials to festive lookbooks, influencer marketing in 2025 blends commerce with culture. That’s the power of influencer marketing in 2025 – it’s real, relatable, and regional. And it’s here to stay.
How Are Saree Brands Embracing Digital Influence?
The power of influencer marketing in 2025 has pushed saree brands to rethink how they connect with audiences. From catalogue pages to creator-led content – the change is everywhere.
Instagram Reels Over Traditional Catalogues
Saree launches that once relied on glossy brochures are now happening through short-form videos. Instagram Reels offer instant reach and trend potential.
YouTube Saree Hauls and Tutorials
Fashion influencers now create wedding shopping hauls and draping tutorials in regional languages. It’s authentic, relatable, and highly shareable.
Regional Voices Take the Spotlight
Creators from Tamil Nadu, Bengal, Gujarat, and Odisha are leading local saree conversations. Their native-language storytelling builds stronger audience trust.
Festive Challenges Go Viral
Seasonal styling trends like #NineYardsNineStyles or #DrapeItWithMe have now become viral saree moments during festivals like Navratri and Onam.
Rise of Micro and Nano Influencers
Creators with about 10K- 20K followers deliver higher engagement in niche saree segments. Their regional appeal outperforms bigger celebrity endorsements.
Live-Stream Saree Shopping
Festive sales often feature live try-ons hosted by influencers. Viewers interact, ask questions, and shop instantly.
At Julahaa Sarees, we’ve embraced this shift with remarkable results. From CGI content to influencer reels, our campaigns have witnessed overwhelming engagement. Below, we’ll break them down for you.
Julahaa’s 366 Days x 366 Influencers Campaign
When we speak about the power of influencer marketing in 2025, one campaign that truly set a benchmark was Julahaa Sarees’ 366 Days x 366 Influencers initiative.
Conceptualised by Sonal Budhia, the founder of Julahaa and Tana Bana Sarees, this ambitious social media campaign turned saree storytelling into a living, breathing art form.
Every day for an entire year, a new influencer stepped into a Julahaa saree – not just for photoshoots, but while living their lives.
A dancer twirled in hers during rehearsals. A young woman living with disability embraced the drapes with all the grace. From Varanasi’s ancient alleys to Surat’s textile streets and Kolkata’s bustling ghats, the campaign travelled across 24 Indian states.
Each post wasn’t about perfection. It was about presence – sarees worn while painting canvases, feeding street dogs, visiting temples, and celebrating small wins with friends.
At its heart, this initiative showed the true power of influencer marketing in 2025 – how ordinary, authentic moments create extraordinary brand stories.
For Julahaa Sarees, this wasn’t just marketing. It was a love letter to India’s textile legacy, seen through 366 different lenses – an initiative that was also praised by The Better India.
Julahaa’s CGI Saree Video: First-of-Its-Kind in the Industry
In December 2024, on the occasion of World Saree Day (December 21), Julahaa Sarees took social media by storm with a campaign no one saw coming. The brand released a jaw-dropping video that didn’t just showcase a saree – it turned it into a cinematic moment.
At the heart of this viral reel was a CGI spectacle: a colossal Paithani saree soaring across the sky, lifted by two helicopters. The saree’s vibrant colours, shimmering borders, and intricate weave lit up the skyline, capturing the imagination of millions.
And right below this floating masterpiece stood a massive billboard featuring Marathi actress Nehha Pendse, draped in a Paithani saree. Her elegant presence on the billboard lent authenticity and regional charm to the digital spectacle, strengthening Julahaa’s connection with its audience.
Within days, the video racked up 8 million+ views, 100,000 likes, and 28,000 shares across platforms. This wasn’t just a marketing effort; it was a statement. A bold, beautiful fusion of tradition, technology, and storytelling.
For the saree industry, it marked the arrival of CGI storytelling in ethnic fashion marketing. And for Julahaa Sarees, it cemented their place as a brand unafraid to innovate.
Julahaa’s Eid Campaign with Neena Kulkarni
On the eve of Eid last year, Julahaa Sarees delivered a heartfelt message wrapped in six yards of tradition and storytelling.
The brand launched a touching video featuring veteran actress Neena Kulkarni, whose grace and warmth brought the story to life.
The film followed a young nurse caring for a new mother and her baby in a hospital. While she devotedly spread kindness, she quietly carried the ache of missing Eid celebrations with her own family.
Moved by her compassion, Neena Kulkarni – playing the baby’s grandmother – invited the nurse to join their family gathering, reminding us all of what Eid truly stands for: love, unity, and shared humanity.
By placing Neena Kulkarni at the heart of the narrative, Julahaa Sarees tapped into the power of influencer marketing in the most authentic way.
Her credibility, emotional presence, and cultural resonance elevated the campaign’s reach and relatability. It wasn’t a product plug; it was a meaningful story told through a trusted, familiar face.
The video gained impressive traction across platforms, with audiences praising both its message and the understated elegance of the sarees featured.
Once again, Julahaa Sarees demonstrated that influencer marketing isn’t just about viral reels or celebrity names. It’s about choosing voices that align with your brand’s values and audiences’ hearts.
What Other Saree Brands Can Learn from Julahaa’s Strategy
If we’ve learned anything from Julahaa Sarees’ ad campaigns, it’s that the power of influencer marketing in 2025 lies in smarter storytelling and meaningful connections.
Here’s what other saree brands can take away from their campaigns:
🔖 Prioritise Cultural Storytelling Over Just Promotions
Julahaa’s 366 Influencers x 366 Days campaign proved that everyday moments connect better than staged catalogues. Sarees become more memorable when woven into real lives.
Eid and World Saree Day campaigns weren’t product pushes – they told human stories. That’s what audiences remember and share.
🔖 Blend Tradition with Technology
Our CGI Paithani saree video showed that digital innovation can amplify tradition. Saree brands should embrace CGI, AR try-ons, and creative tech-led experiences.
This balance of heritage and modernity makes a brand future-ready while staying rooted in culture.
🔖Collaborate with Influencers Who Represent Your Brand’s Values
From Neena Kulkarni’s heartfelt Eid ad film to regional micro-influencers in everyday reels, Julahaa Saree makes it a point to choose faces that truly resonate.
Other saree brands should focus on authentic partnerships over high-follower counts. It builds trust, loyalty, and deeper regional appeal.
The Future of Influencer Marketing in Traditional Fashion Segments
The power of influencer marketing in 2025 has already transformed how saree brands connect with audiences. But 2026 promises to take it even further.
Here’s what’s on the horizon:
- The rise of AI-generated saree influencers, offering brands consistent, cost-effective, and culturally tailored content.
- Virtual influencers will drive festive campaigns and product launches online.
- Saree collections will be named after creators, influencer-curated festive edits, and regional styling guides featuring local voices.
- Influencers will turn into brand IP partners instead of one-time endorsers.
- Campaigns will be built around folk festivals, temple visits, and traditional crafts that celebrate India’s textile diversity.
- Brands will lean on influencers from small towns and native-language storytellers for authentic cultural narratives.
In a nutshell, in 2026, influencer marketing will evolve into a community-first, culture-rich digital movement for traditional fashion brands.
Frequently Asked Questions (FAQs): Power of Influencer Marketing for Sarees In 2025
- What was Julahaa’s 366 influencers campaign about?
It was a year-long campaign where 366 influencers showcased Julahaa sarees in their daily lives, celebrating culture, tradition, and personal stories across 24 Indian states.
- Who is Sonal Budhia, and what role did she play?
Sonal Budhia is the founder of Julahaa and Tana Bana Sarees. She conceptualised the 366 Influencers campaign and drove Julahaa’s influencer marketing strategy in 2025.
- How did Julahaa’s CGI video impact the saree industry?
The CGI video, featuring a flying Paithani saree, set a new digital marketing standard for ethnic brands, blending technology, tradition, and visual storytelling in saree advertising.
- Is influencer marketing effective for ethnic and traditional brands?
Yes. It helps these brands reach diverse audiences, build cultural relevance, and create authentic, relatable stories, especially through regional creators and micro-influencers.
- How can local saree shops use influencers?
Local shops can collaborate with micro and regional influencers for festive styling videos, store visits, and community events to boost reach and build local brand recall.
Discover more on our blog
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📍 To explore Julahaa’s world of sarees and tradition: www.julahaa.com
📖 Dive deeper into culture: www.julahaa.com/blog
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